Wednesday, 9 February 2011

ESL Podcast 628 – Introducing a New Product

http://www.eslpod.com/website/show_podcast.php?issue_id=9436109


- to give sb the heads up : to let sb know info/event which is going to happen in future
Today's the day. I'm giving you the heads up.
- to roll out sth: to launch , to begin sth different
Our company is rolling out its new line of cell phones.
- state of the art : modern, advanced, newest, best
- never-before-seen: no one has ever seen, completely new
This line of phones has state-of- the-art technology and never-before-seen features. 
- in development : being working on, not finished yet
It's been in development for over a year a
- to keep sth under wraps : to keep sth secret
it's been really hard keeping it under wraps
- to put a clamp on sth: to stop sth from happening or be continuing
Those were just rumors, and the company put a clamp on those pretty quickly. 
- to come out : to be released / introduced
Wasn't the new line supposed to come out next month?
- to steal the thunder : to get buzz against of competitors
- to scramble : to do sth very quickly / faster
- ahead of schedule : before the deadline
Yes, and steal their thunder. We had to scramble to get the phones ready ahead of schedule
- to make a splash : to attract a lot of attention from people
They're really going to make a splash




--
Thanks,
Duy Lam

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