ESL Podcast 540 – Promoting a New Product

http://www.eslpod.com/website/show_podcast.php?issue_id=8093804

- final touches : final steps
- line : kind, sort
My business partners and I have been putting the final touches on our new line of energy drinks.
- beverage : drink
Really? I didn't even know that you were in the beverage business.
-  to branch out : to expand/grow into different area / field
Yeah, we've branched out into a few other areas.
- to go that route : to do that thing
I don't think we're going to go that route just yet.
- trade show: big, large event for producer to show their products
Are you taking the new products to trade shows
- product placement : TV show or video use a particular product to ad for it and the producer will pay fee for that
We're working on product placement in some music videos and maybe a TV show or two.
- endorsement : recommendation
We're working on a couple of endorsement deals right now.
- to plug : to endorse , to promote
With him plugging your energy drinks, sales will go through the roof.
- to settle for : to accept sth that is not first choice
Yeah, but I think we'd be shooting too high. We might have to settle for someone a little less famous

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http://www.bbc.co.uk/worldservice/learningenglish/language/wordsinthenews/2010/07/100723_witn_china_energy_page.shtml

- to be bound to : was very likely to
- to overtake : catch up with and move past something that is moving more slowly
China was bound to overtake the US in terms of total energy consumption sooner or later
- consumer goods: items that that mainly is used for home
One long-term factor behind this development is China's population – more than four times that of the US – with a growing appetite for consumer goods that need energy to use and to manufacture
- relentless efforts : constant attempts
- emissions: substances released into the air, usually pollutants
Chinese officials have said the IEA's data are unreliable, and fail to account for what they call their relentless efforts to cut energy use and emissions.
- legitimate : fair and reasonable
A senior official at the agency described China's growing energy consumption as legitimate, considering its population.


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Thanks,
Duy Lam