Saturday, 19 December 2009

ESL Podcast 324 – Corporate Sponsorship

http://www.eslpod.com/website/show_podcast.php?issue_id=4557911


Audio Index:
Slow dialog: 1:09
Explanations: 3:14
Fast dialog: 14:47

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Travis: I don't know how we're going to keep our free sports program going without more funding. As it is, we're strapped and I don't know how we're going to continue.

Megumi: I know you've been resistant in the past, but what about corporate sponsorship? I'm sure we can find some businesses that want to support us.

Travis: I know you're trying to help, but I'm not willing to sell out.

Megumi: It's not selling out to have sponsors. Some businesses really want to keep public programs like ours free and available to the public. Being a benefactor is their way of helping us do that. In exchange, those companies get more exposure and enhance their public image. It's a win-win for everyone.

Travis: Don't get me wrong. I'm not trying to get on a high horse about sponsorship, but I don't want product placement, business signage, and outright advertising at our games. It sends the wrong message to the kids in the program.

Megumi: I don't think it's an all-or-nothing idea. You can limit the kinds of sponsorship you accept. Just don't throw out the baby with the bath water. You know, it may be our only option.

Travis: Okay, okay. I'll look into it. You may be right. If it's a choice between canceling our programs and getting sponsorship, then I may have to live with it.

Megumi: Good. Let's keep an open mind and I'm sure we'll find something that will work.



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- to be strapped : don't have enough money
- to be resistant : not want to do sth
- to sell out : to change believe or stop doing sth in order to get money
- benefactor : sponsor
- exposure : visibility , attention
- to get on a high horse : to speak as you have higher education or you're smater
- outright : complete / direct / clear


--
Thanks,
Duy Lam

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